Channel Zero is a digital rock music channel. The branding needed to be fresh, bold, and look as good on a t.v. screen as on printed material. The logo is simple, confident and gives the channel an established look. The use of the old t.v. colour test screen will resonate with the channels target audience of people in late twenties, early thirties.
Their website acts as a hub for everything from upcoming programmes, interviews, videos of the week to a complete gig guide, album reviews and loads of info on the Band of the Month. The layout is clear, simple and consistent with the Channel Zero identity while also allowing space for adverts throughout the site in prominent areas that are not intrusive with other content.